julie hope

Empathetic Leader — Initiative, Responsibility, and Integrity
I believe in fostering curiosity, advocating creativity, and always striving for the best.

• analytical and creative with acute attention to detail

• experienced in designing a wide range of deliverables -print, web, POP, sales/sell-in support, tradeshows, brand design, packaging design, in-store merchandising, online merchandising, email marketing, and photography

• empathetic to consumers and customers - always employing a customer service attitude at the heart of our work

• leads with energy and positivity

• works collaboratively both internally and externally

• always looking for ways to improve and grow both personally and as a team

• strong visual aesthetic and proven expertise in composition and layout, typography, color theory, photography, and illustration

• responsible and accountable for the quality and completion of all creative team projects

• able to anticipate problems that might impede a project, plan ahead/offer up solutions

• able to effectively serve as a liaison between the digital marketing team and creative team and between the creative team and individual clients

• direct multiple projects and team members thru a variety of deliverables using best in practice solutions to meet the needs of each individual business unit

• MFA with over 13+ years combined experience in art direction, graphic design, photography, and environmental design - not including the 6 years teaching higher education drawing and foundation courses

AWARDS & ACCOLADES

2019 AAF Awards
Judges Choice - 2019 Archery Master Catalogs
Gold - 2019 Archery Master Catalogs
Gold - 2019 Archery Photography
Silver - Rocket Broadheads Rebrand

2018 District 6 AAF Awards
Gold - 2018 Archery Master Catalog

2018 AAF Awards
Judge’s Choice - 2018 Archery Master Catalog
Gold - Karnage Crossbows Branding
Gold - 2018 Archery Master Catalog

2018 EDG Awards
Judge’s Choice - Bear Archery :30 Brand Spot
Gold - BearArchery.com
Gold - 2018 Archery Brands Master Catalog
Silver - 2018 Archery Photography 

2017 District 6 AAF Awards
Silver - 2017 Archery Brands Master Catalog Kit

2017 AAF Awards
Gold - Archery Master Catalog Photography
Gold - 2017 Archery Brands Master Catalog Kit
Gold - EscaladeSports.com Responsive

2017 EDG Awards
Best In Show - Archery Master Catalog Photography
Best in Show - Fred Bear Tribute Video
Gold - 2017 Archery Brands Master Catalog Kit
Gold - EscaladeSports.com Responsive

2016 EDG Awards
Gold - Escalade Sports Digital Catalog
Silver - Woodplay Brand Campaign
Silver- Trophy Ridge React Technology Spot

2015 AAF Awards
Silver - Bear X Photography
Silver - Bear X Catalog

Escalade Sports
2015 – present

Lead Graphic Designer
At Escalade Sports I lead the in-house creative team. We deliver performance driven, customer centric creative content through collaboration with brand leaders, designers, web teams, social and digital strategists, PMs and consumer feedback.

With 36+ consumer facing brands, we are a fast paced, rapidly evolving, multi-channel business – we build brands, drive to site and drive to store.

• Direct multiple projects and team members thru a variety of deliverables using best in practice solutions to meet the needs of each individual business unit.

• Act as a positive role model to keep the team positive, energized, focused, and inspired.

• Collaborate with brand leaders, PMs, Digital Marketing, and Web Team to deliver performance driven, customer centric creative content.

• Collaborate, plan, and produce high quality, strategy-driven marketing campaigns that seamlessly integrate the needs of our fast paced, rapidly evolving, multi-channel business – building brand, driving to site and driving to store.

• Help the team maintain work standards, quality and productivity, help resolve operational challenges, and implement process improvements.

• Acts as primary client contact / liaison to collaborate with internal and external teams and project management.

• Effectively communicate with project teams; ability to manage partner and key stakeholder relationships.

• Empathetic to our consumers and our customers - always employing a customer service attitude at the heart of our work.

• Able to anticipate problems that might impede a project and plan ahead/offer up solutions.

• Leads the team in keeping a cohesive voice, look, and feel to our individual brands.

• Responsible and accountable for the quality and completion of all creative team projects including but not limited to: print, web, POP, sales/sell-in support, tradeshows, brand design, packaging design, in-store merchandising, online merchandising, email marketing, video, and photography

Julie Hope Photography
2009 – 2015

Creative Director, Owner, Photographer
From 2009-2015 so many families shared their time and story with me. It was truly a gift and I’ll be forever grateful to all of you that shared this time with me. Thank you.

Tucker Publishing Group
2014 – 2015

Graphic Designer
Worked closely with the advertising sales team – coordinating and designing any non-provided monthly ads/advertorials for Evansville Living, Evansville Business, and City View.

Instructor
Leader, Educator: Drawing, Figure Drawing, Painting, 2-D and 3-D Foundation Design, and Sculpture