• work
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julie hope

art direction | marketing | brand building

  • work
  • ABOUT
  • CONTACT

archery catalog and kit

The kit is comprised of the 2019 Master Archery Catalog with bound dealer letter, 2019 Bear Archery Catalog, 2019 Trophy Ridge Catalog, 2019 Rocket Catalog, 2019 Fletcher Catalog, 2019 SIK Product Guide, and 2019 Cajun Catalog. Each printed item has its own brand identity, layout, design and finish. Specialized cover finishes used include foil stamp, soft touch lamination, soft touch AQ coat, inline spot gloss varnish, spot color fills with strikethrough, UV spot gloss, and custom diecut tabs.

TEAM
Julie Hope : Art Direction, Layout, & Design Lead

Brandon Groves : Art Direction, Layout, & Design

Samantha Marksberry: Art Direction, Layout & Design

Jayme Koester : Art Direction, Layout, & Design

Kyle Redmond: Creative Direction

Randy Land : Photography

David Arthur : Photography

Emily Patton: Copywriting

team work. dream work.
These catalogs were built and designed by an incredible team. The end results meant happy dealers, happy clients, and happy designers. These catalogs took home 2 awards in the 2019 American Advertising Federation Awards. 


Judges Choice - 2019 Archery Master Catalogs

Gold - 2019 Archery Master Catalogs

Food Photography & Design

Work done for Evansville Living magazine.

ONIX Brand Update and Website Design

SIK broadhead branding and packaging design

SIK broadhead branding and packaging design

portrait photography

There is something special in capturing life and love, in a still image. As time fades, I often remember through photos. These photos have become little nuggets of life, tiny moments of time. From 2009-2015 so many families shared their time and story with me. It was truly a gift and I’ll be forever grateful to all of you that shared this time with me. Thank you.

Victory Tailgate welcome series emails

Victory Tailgate welcome series email campaign

archery catalog kit

The kit is comprised of the 2018 Bear Archery Catalog, 2018 Trophy Ridge Catalog, 2018 Fletcher Catalog, 2018 Cajun Catalog, 2018 Rocket Pamphlet, 2018 Karnage Pamphlet, 2018 Master Pricelist, Dealer letter, and 3 ‘Proud Dealer’ Window Clings. Each printed item has its own brand identity, layout, design and finish. Specialized cover finishes used include foil stamp, soft touch lamination, soft touch AQ coat, inline spot gloss varnish, spot color fills with strikethrough, UV spot gloss, and a custom dieline printed box with string tie.

TEAM
Julie Hope : Art Direction, Layout, & Design Lead
Brandon Groves : Art Direction, Layout, & Design
Jayme Koester : Art Direction, Layout, & Design
Randy Land : Photography
David Arthur : Photography
Emily Patton: Copywriting

team work. dream work.
These catalogs were built and designed by an incredible team. The end results meant happy dealers, happy clients, and happy designers. These catalogs took home 3 awards in the 2018 American Advertising Federation Awards. 


2018 District 6 AAF Awards - Gold - 2018 Archery Master Catalog
Gold - 2018 Archery Master Catalog
Judge’s Choice - 2018 Archer Master Catalog

ACEC Logo

Logo and event poster illustration for the American Czech Educational Center.

2019 Trophy Ridge Catalog

Project Management, Layout and Design, Print Specs and Sourcing

Viva Sol

VIVA SOL packaging design and brand refresh

Viva-Sol

Ad Designs

Ad designs and layouts for advertisers in Evansville Living.

UE Basketball Display

Memorial Memories

Annual Alumni Publication - Project Lead, Layout, and Design

Drawings and Creative Works

Here are a few drawings, paintings, sculptures, and other creative works. Some are commissions and others are simply personal doodles. I hope you enjoy. 

Trip to the IMA

Last fall, the University of Evansville Art Department took a trip to the Indianapolis Museum of Art. Here are a few from the Matisse Exhibit and some from the general collection.

Blog

July 31

I committed to a personal one a day project last July. The goal was simply to capture a single image each day over the course of the month. So here it is, 31 plus a few more...

Instagram

You know, I should be better about carrying my camera with me...

But I usually always have my phone on me. My instagram feed is here... @juliehopephoto.  Feel free to follow along there too. It's full of daily antidotes and quite a bit of nonsense from around the house and around town. 

archery catalog and kit

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Food Photography & Design

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ONIX Brand Update and Website Design

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SIK broadhead branding and packaging design

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portrait photography

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Victory Tailgate welcome series emails

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archery catalog kit

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ACEC Logo

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2019 Trophy Ridge Catalog

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Viva Sol

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Ad Designs

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UE Basketball Display

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Memorial Memories

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Drawings and Creative Works

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Trip to the IMA

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Blog

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July 31

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Instagram

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